01
Guide growth
Bring informed judgement to strategy, international expansion, partnerships and acquisitions. Assess opportunities through the lens of long-term value creation.
Strategy. Governance. International perspective.
Perspective for the board.
Value for the business.
Independent Board Director · C-Level Executive
Connecting strategy, corporate governance and technology to inform decisions that protect the organization and help create value.
PDF · Professional profile
A broader perspective on decisions that matter.Explore my contribution
25+years in general management
65countries with business development
12affiliated companies established
×6EBITDA at AENOR International
01 / Contribution to the board
Understand the business.
Broaden the perspective.
Board decisions connect ambition, risk and the ability to deliver. My general management experience helps me assess their strategic, operational and financial implications.
02
Oversee emerging risks
Connect AI, cybersecurity and business continuity with board responsibilities, competitiveness and the protection of the organization.
03
Challenge execution
Oversee objectives and indicators, assess organizational capabilities and support rigorous, constructive dialogue with the executive team.
02 / Areas of expertise
Connect strategic priorities
with what comes next.
A broad perspective that brings together business, technology and corporate governance.
Corporate governance
Strategic oversight, monitoring objectives and risk governance.
Strategy and value creation
Growth, transformation, business development and performance improvement.
Internationalization
New markets, affiliated companies, partnerships and global business development.
AI and cybersecurity
AI governance, technology risk and business impact from a board perspective.
Continuity and resilience
Operational continuity, risk management, reputation and response capabilities.
Corporate development
Acquisitions, integrations, spin-offs, private equity and joint ventures.
03 / Experience behind the judgement
Perspective shaped
by responsibility.
Over 25 years leading technology companies, international organizations and spin-offs. Strategy with direct accountability for execution and results.
QualityFry
CEO
Growth, professionalization and market expansion. Driving innovation, partnerships and the B2B2C go-to-market model.
More than 10 major accounts added · New markets in Latin America and Asia
AENOR International
General Manager
Internationalization and global business development. Building international structures and partnerships, and reporting to 12 Boards of Directors.
65 countries · 12 affiliated companies · Sixfold increase in EBITDA
Televes Sistemas
General Manager and CEO
Creating and leading the spin-off, driving international growth, and acquiring and integrating an Amper production unit with 150 employees.
€30M revenue in year five · 66% improvement in EBITDA
Earlier roles included Key Account Director at Texas Instruments and hardware R&D in Indra’s Air Traffic Control Division.
Experience on governing bodies
Fundación FIECS
Member of the Governing Body
2023 — presentCOMENOR
Vice President, Promotion and International Development
2008 — 2018AENOR Magazine
Member of the Editorial Advisory Board
2007 — 2018AMETIC
Member of the Advisory Board
1995 — 2005Education and shared knowledge
Telecommunications Engineering degree from UPM and Executive MBA from IEDE. Executive education at IESE —Executive-to-Board Director Programme—, MIT and The Valley. MBA teaching experience and co-author of publications on competitiveness and technology.
05 / The fuller picture
Experience, in context.
Career history, areas of expertise and contribution to the board, brought together in a single professional profile.
Download profile5 pages · PDF in English
Contact
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with a conversation.
For conversations about Boards of Directors, Advisory Boards and strategic projects.